AC25 Chisel Jersey

2025 was a year of rootedness for CBC, embodied by ube, the purple yam popular in Filipino cuisine, and expressed in Sean Catangui’s AC25 graphic identity, a chiseled logo one might find on the cornerstone of a building that seemed to have been there forever. The side trim features the kusikus pattern of Filipino culture, where it’s believed that the hypnotic swirling motif wards off evil spirits.

Microfiber cool-dry polyester
Designed by Sean Catangui.

creative direction/photography: Echo Zixuan Zhao

production: Lu Zhang